15 Best Customer Engagement Tools for Every Business (2025)

Transform Your Customer Service With The Best Customer Engagement Tools

Unlock the potential of customer engagement and understand how it facilitates best personalized communication, efficient customer service, and valuable insights.

Power Your Omnichannel Communication

Many top customer engagement tools offer omnichannel capabilities, allowing businesses to connect with customers seamlessly across various platforms, from email to social media.

Build Your Confidence With Personalization

Customer engagement tools enable businesses to deliver personalized experiences, from tailored offers to targeted content, enhancing customer satisfaction and loyalty.

Industry Leading Automation

Automation features, such as chatbots and email sequencing, streamline communication processes, reducing response times while improving customer satisfaction.

Dynamic Data Analytics

The tools provide valuable data-driven insights into customer behavior and preferences, empowering businesses to optimize their operations as well as strategies for greater success.

Businesses these days need trustworthy customer engagement solutions to help them forge relationships with customers as they concentrate on improving the customer experience (CX) and meeting customer requirements. The most successful companies adopt technology-driven solutions which enable them to listen to their audiences more effectively and respond quickly.

To gain clarity on their importance, we looked at some of the best customer engagement tools that have the potential to improve Return On Investment (ROI), improve CX and help boost a business’s overall performance. We will also discuss how the tools work and the value they bring.

1 What are Customer Engagement Tools?
2 Comparison Chart for 15 Best of Customer Engagement Tools
3 Key Features of Customer Engagement Tools
4 15 Best Examples of Customer Engagement Tools for Every Business
5 How to Select the Right Customer Engagement Tools?
6 Importance of Customer Engagement Tools
7 Try Omni24, an Omnichannel Customer Engagement Platform
8 Scale Your Conversations with Omni24’s Digital Customer Experience Platform
9 FAQs about Customer Engagement Tools

What are Customer Engagement Tools?

Customer engagement tools are software solutions designed to help companies craft effective strategies for connecting with their existing customers and engaging potential ones. Often bundled as comprehensive suites or within CRM systems, customer engagement software generally helps coordinate activities across multiple different channels like email, webinars, chatbots and SMS/texting. The goal is to build meaningful relationships that foster trust and loyalty in customers.

Customer engagement tools gather data from various touchpoints to help businesses understand audience preferences. The more data acquired, the easier it is for brands to tailor communication while ensuring a consistent cross-channel experience.

Marketing campaigns: Customer Engagement Tools can be used to facilitate marketing campaigns, such as email blasts or social media contests, which help raise brand awareness in a convenient and efficient manner.
User surveys: Tools such as surveys can gather valuable feedback from users. The process will help businesses have meaningful insights on how they should improve services or create better products according to their customers’ wants/desires.
Customer service: Customer Engagement Tools also allow businesses to provide effective customer service through quick and efficient support channels. The tools help address inquiries, comments, or complaints promptly, ensuring timely issue resolution.
Customer experience: Last but not least, the engagement tools provide incredible personalization CX opportunities through the use of targeted content delivered directly to each user based on their interests or preferences. It helps in improving customer satisfaction rates as adequately catering for individual needs results in happier and more engaged clients.

Comparison Chart for 15 Best of Customer Engagement Tools

Here’s a comparison chart for the 15 best examples of customer engagement tools:

App Name	Key Features	Price	Trialr 4
Omni24	• Omnichannel communication • AI-powered chatbots • Customer journey mapping • Analytics and reporting • Personalization • Integration capabilities • Knowledge base management	$34/user/month	Free trial available
Veemo	• Video engagement • Screen sharing • Co-browsing • Live chat • Analytics • Customizable interface • Integration with CRM	$19/user/month	Free trial available
Klaviyo	• Email marketing • SMS marketing • Segmentation • Automation workflows • Analytics and reporting	$20/month	Free plan available
Privy	• Email marketing • SMS marketing • Abandoned cart recovery • Coupon codes • Reporting and analytics	$15/month	15-day free trial
Hotjar	• Heatmaps • Session recordings • Feedback polls • Conversion funnels • Form analysis	$39/month	Free plan available
WebEngage	• Omnichannel campaigns • User segmentation • A/B testing • Analytics and reporting • Integration capabilities	Custom pricing	Demo available
Qualtrics	• Survey creation • Customer feedback management • Employee experience management • Brand tracking • Predictive analytics	Custom pricing	Free trial available
SurveySparrow	• Survey creation • NPS surveys • 360-degree assessments • Chatbot surveys • Integration capabilities	$19/month	14-day free trial
Surfly	• Video chat • Session recording • Customizable interface • Security features • Integration capabilities	Custom pricing	14-day free trial
Aircall	• Cloud-based phone system • Call routing • Analytics and reporting • CRM integration • Mobile app	$30/user/month	7-day free trial
Tawk.to	• Live chat • Ticketing system • Knowledge base • Mobile app • Analytics and reporting	Free	Always free
HubSpot	• CRM • Marketing automation • Sales tools • Customer service tools • Analytics and reporting	$45/month	Free plan available
Hootsuite	• Social media management • Content scheduling • Team collaboration • Social listening • Integration capabilities	$49/month	30-day free trial
Omnify	• Appointment scheduling • Payment processing • Customer management • Marketing tools • Analytics and reporting • Mobile app	$59/month	14-day free trial
Klenty	• Email outreach • Sales engagement • Automated follow-ups • Lead scoring • Analytics and reporting • Team collaboration	$30/user/month	14-day free trial

Key Features of Customer Engagement Tools

Customer engagement is the process of building and maintaining relationships with customers, and it is crucial in driving customer loyalty as well as satisfaction. If you’re a business owner or marketer looking to improve your customer engagement strategies, here are six key features to look for in customer engagement tools:

Omnichannel Communication

Effective customer engagement tools enable businesses to communicate with customers through multiple channels such as email, social media, live chat, and SMS. The businesses reach customers on their preferred platforms and deliver personalized messages at the right time.

Automated Messaging

Automation is a game-changer in customer engagement. Look for tools that cater automated messaging capabilities, such as personalized email campaigns, triggered notifications based on customer behavior, and chatbots that can provide instant responses to customer inquiries. The automation features save time and effort while delivering consistent communication.

Customer Segmentation

Not all customers are the same, and effective customer engagement tools allow businesses to segment their customer base. Segmenting customers based on demographics, behavior, or purchase history allows businesses to tailor their communication and offerings to specific customer segments. While enhancing engagement, the segmentation also improves the overall customer experience.

Analytics and Reporting

To measure the effectiveness of customer engagement efforts, look for tools that provide comprehensive analytics and reporting features. These tools should offer insights into customer behavior, campaign performance, and engagement metrics. Businesses analyze the acquired data to identify trends, adjust strategies as well as optimize the customer engagement efforts.

Social Media Integration

Social media has become a synonym for customer engagement. Tools that offer seamless integration with popular social media platforms are the best for businesses to manage their social media presence. It monitors brand mentions, tracks customer interactions, and responds to queries or comments in real-time. Social media integration helps businesses stay connected as well as engaged with their customers on a platform they are already active on.

Feedback and Surveys

Customer feedback is invaluable for improving products, services, and overall customer experience. The tools that collect customer feedback and conduct surveys should also be able to customize survey templates, automated responses, while reporting features to gather insights. Actively seeking customer feedback enables businesses to demonstrate their commitment to customer satisfaction as well as incorporate constructive feedback into their strategies.

15 Best Examples of Customer Engagement Tools for Every Business

An effective customer engagement strategy is the secret sauce to building a sustainable and successful business. A brand that actively engages with its customers can improve brand loyalty, increase repeat purchases and ultimately boost revenue.

Here’s a list of some of the best customer engagement software to help your small business succeed:

1. Omni24

Best customer engagement tool for omnichannel communication

Omni24 is a customer engagement platform that offers businesses an all-in-one solution for communicating with customers across various channels. It integrates communication channels like email, SMS, WhatsApp, social media, chat, voice etc. allowing businesses to reach and engage with their customers in real time. Omni24 also provides advanced automation capabilities to streamline communication workflows.

Key features:

Omnichannel communication: Omni24 allows businesses to engage with customers across multiple channels through a unified platform, ensuring consistent and streamlined customer interactions.
Workflow automation: Omni24’s advanced automation capabilities help businesses automate time-consuming tasks, such as responding to routine queries and routing tickets to the right teams.
Personalization: Businesses can now personalize customer interactions by understanding customer preferences and behaviors, resulting in more meaningful customer relationship management.
Collaboration: Call center agents are enabled to work collaboratively and efficiently, thus improving response times to better serving customers. Agent collaboration also helps in dealing with complex customer queries.
Analytics and reporting: The customer analytics tool allows businesses for in-depth analytics and reporting to measure as well as track customer engagement metrics, giving them insights to optimize their communication strategies.
Security and compliance: Omni24 puts data security as well as compliance front and center with enterprise-grade security protocols to protect customer data while ensuring businesses adhere to regulatory requirements.

Pricing: Omni24 helps in customizing the features required, the scalability along with the number of users. The plan starts at $34/user/month and extends as per the needs. It also provides a 14-day trial period. Here’s the link to detailed comparison.

2. Veemo

Best customer engagement platform for conversational customer experience (CX)

Veemo is an all-in-one customer engagement platform used by businesses of all sizes to improve their customer service experiences. With features like instant messaging, email automation, live chat, and video conferencing, it’s no wonder why so many companies consider veemo as the best customer engagement platform when it comes to delivering superior CX.

Key features:

Multi-channel support: Provides support through multiple channels including phone, chat, web form submission, and email.
Automation: You can easily automate your customer service interactions with behavior-based triggers such as time on site or total number of purchases made.
Customization: Highly customizable with designed templates and custom fields that help you make your communication look consistent as well as recognizable to customers over different channels.

Pricing: Starting from $19/user/month, Veemo can extend up to $109/user/month for enterprise plan. It is also customizable as per business requirements. Veemo offers a 14-day trial period, post which, you can choose from the different offerings to continue.

3. Klaviyo

Top customer engagement tool for marketing automation.

Klaviyo is an online marketing platform that focuses on targeted customer engagement both online and offline. It helps businesses create automated marketing campaigns in order to drive more sales from existing customers and acquire new ones.

Key Features: Detailed profiles for each customer containing preferences, interests, purchase history, etc. Makes segmenting customers easier based on website visits/activity & purchase information rather than manual entry or third party data services pulling lists into segments.

4. Privy

Ultimate customer engagement software for ecommerce marketing

Privy is one of the best customer engagement tools for marketing automation that helps ecommerce businesses increase conversions, drive web traffic and collect valuable data. Through targeting, segmentation, pop-up forms and triggered messages, Privy allows businesses to get the most out of their website visitors by providing custom experiences.

Key Features: Set up automated campaigns and messages to engage with customers. Provide users with specially designed templates optimized for mobile devices. Test different versions of emails, content, and more to find out which works best.

5. Hotjar

A great customer engagement platform for website and in-app engagement

Hotjar is an analytics and feedback platform that is by far one of the best digital customer engagement tools. It helps organizations better understand their users by analyzing data from website performance, user interaction as well as customer feedback. The platform provides real-time insights into how users are using websites which allows organizations to improve their product offerings and website experience.

Key Features: Track user clicks, taps and scrolling behavior on your website to identify areas of improvement. Easily gather feedback from site visitors and get instant insights. Create custom conversion funnels to measure drop offs.

6. WebEngage

Top customer engagement tool for multichannel marketing

WebEngage is an all-in-one customer engagement and marketing automation tool designed to help businesses create personalized interactions with their customers. It offers a wide range of features such as email campaigns, surveys, customer support, loyalty programs, notifications, feedback programs and more. It is also highly customizable to suit the needs of different companies.

Key features: Automatically capture data from web, mobile or social applications and use it to personalize user experiences. Create automated customer journeys that leverage customer data to drive personalized outreach strategies. Generate real-time insights into customer behavior so marketers can make informed decisions.

7. Qualtrics

A great customer engagement tool for user experience management

Qualtrics is a powerful SaaS-based customer online engagement tool used by some of the world’s most successful companies. Its comprehensive suite of tools helps enterprises get closer to their customers through surveys, interviews and other forms of standardized research.

Key Features: Easily design advanced surveys using its drag & drop builder and custom question types. Access accurate data in real time with the help of its advanced analytics tools. Personalized experiences based on customer behavior with automation tools.

8. SurveySparrow

Best customer engagement solution for chat based surveys

SurveySparrow is a cloud-based customer survey tool focused on providing an intuitive, interactive, and conversational survey experience. It helps businesses gather feedback from customers while giving them an enjoyable experience.

Key Features: Quick and easy implementation process to get started with the platform. Features such as branching, embedding multimedia and customizable looks for surveys help make the user experience more engaging.

9. Surfly

Ultimate customer engagement tool for real time engagement

Surfly is designed to bring a real-time element to customer engagement by enabling users to “co-browse” or “co-navigate” existing websites together in real time. The agents or support staff will guide you through every step of the process. It helps companies provide swift issue resolution while boosting customer satisfaction.

Key Features: Fast website integration that makes it ready for use within minutes of signing up. The online engagement tool allows users to access websites from any device seamlessly with features like Cross Browser Mode, Real Time Sync etc.

10. Aircall

Top customer engagement tool for voice based support

Aircall is a powerful customer engagement tool that provides a cloud-based phone system that seamlessly integrates with your existing workflow and tools. You can instantly set up an inbound or outbound phone system for your business, making it easy to stay connected and responsive to customers. The user engagement tool offers automated processes, allowing you to focus on the customer interaction without worrying about the logistics of the call.

Key Features: Easily route calls to individual queues, ensuring each caller gets fast response times regardless of the team size. Block calls from unwanted numbers such as spam bots and only let whitelisted numbers through for improved security along with privacy.

11. Tawk.to

Best customer engagement tool for free live chat

Tawk.to is a free chat app that makes it easy for businesses to connect with their customers in real time, allowing them to provide better customer service and build relationships with their customers. It can be used on web, mobile devices and social media platforms.

Key Features: Easy setup with multiple customization options. Ability to create bots and automate conversations. Offers email integration for tracking conversations and resolving customer inquiries.

12. Hubspot

Ultimate customer engagement tool for inbound marketing & CRM

HubSpot is an customer engagement platform for managing customer relationships, providing personalized engagement experiences and collecting analytics data. The tool enables businesses to have the tools they need to reach out to their customers or potential leads in a cohesive manner, engage them through multiple channels, understand their needs and convert them into happy customers.

Key Features: Provides contact management tools such as profile forms and lead nurturing flows. Powerful reporting capabilities for actionable insights into customer behavior.

13. Hootsuite

Best customer engagement platform for social media management

Hootsuite is a user engagement tool designed to help businesses manage, track and analyze their social media presence online. It offers an easy-to-use dashboard for scheduling and publishing posts across multiple social media platforms, as well as various analytics with reporting features to measure the performance of campaigns.

Key features: Allows users to track critical metrics from multiple networks in an easy-to-follow dashboard. Offers team collaboration functions that allow teams to work together more efficiently.

14. Omnify

Best customer engagement tool for services businesses

Omnify is another great customer engagement tool for businesses looking to get more out of their online customer relationships. Omnify helps companies increase customer retention, improve conversions, build better customer engagement strategies, maximize revenue opportunities and reduce time spent managing as well as tracking short-term goals.

Key Features: Automate customer service actions through Artificial Intelligence (AI) and Natural Language Processing (NLP). Create personalized experiences for each customer using Data Analytics.

15. Klenty

Top customer engagement tool for sales outreach

Klenty is an easy to use platform that offers an end-to-end suite of sales automation tools for lead generation, campaign management, tracking conversions, and more. It has a drag-and-drop interface for creating custom campaigns at scale along with various features. The engagement tool also comes with email sequencing and automated follow ups that make it even easier to manage large outreach efforts.

Key Features: Klenty helps to capture leads from different sources. It offers enriched contact information like emails and phone numbers.

How to Select the Right Customer Engagement Tools?

Selecting the right customer engagement tools enhance their customer relationships and drive growth. Here’s a guide to help you choose the most suitable tools for your needs:

Define your goals: Start by clearly outlining what you want to achieve with customer engagement. Are you looking to improve customer support, increase sales, or boost brand loyalty? Your goals will guide your tool selection process.
Understand your audience: Analyze your customer base to determine their preferred communication channels and engagement methods. This will help you choose tools that align with your customers’ preferences.
Assess your current processes: Evaluate your existing customer engagement strategies and identify areas for improvement. You can then pinpoint specific features you need in a new tool.
Consider integration capabilities: Ensure the tool can integrate seamlessly with your existing systems, such as your CRM, marketing automation platform, or help desk software. The integration gives a more holistic view of your customer interactions.
Evaluate features: Look for tools that offer features aligning with your goals. These may include live chat, email marketing, social media management, customer feedback collection, or analytics capabilities.
Scalability: Choose a tool that can grow with your business. Consider whether it can handle an increasing number of customers and if it offers additional features you might need in the future.
Ease of use: The tool should be user-friendly for both your team and customers. A steep learning curve can hinder adoption and effectiveness.

Importance of Customer Engagement Tools

Customer engagement is a critical success factor for any business. Customer engagement tools provide the means to measure customer sentiment, capture customer feedback, and respond quickly to inquiries or complaints. Here are five reasons why investing in customer engagement tools is essential for businesses that want to stay competitive:

Increase Brand Awareness
Effective customer engagement tools empower businesses to connect with their audience through dynamic content, personalized offers, and attentive communication. While helping in building trust as well as boost brand awareness, it also makes the customers feel valued and heard. They are more likely to become brand advocates to spread the word.
Increase Customer Retention Rates
Customer engagement tools provide a mechanism to measure customer sentiment and capture feedback. The data allows companies to understand their customers better and send personalized messages that foster loyalty. When customers receive tailored offers and experiences, they are more likely to stay with a brand over the long term.
Improve Communication Efficiency
Many customer engagement tools come with automated features like chatbots. The tools can streamline communication processes, ensuring that inquiries or complaints are addressed promptly. Businesses can enhance customer satisfaction and trust by reducing response times.
Generate More Revenue & Reduce Costs
Personalization is a key benefit of customer engagement tools. Organizations can leverage data and insights to send personalized offers to the right customers at the right time. Not only do you get a boost in sales, but it also reduces marketing costs as resources are focused on high-potential leads.
Obtain Valuable Insights into Customer Behavior
Customer engagement tools provide valuable, data-driven insights into customer behavior and preferences. Armed with this information, businesses can tailor their products or services to meet specific customer needs. The concept increases customer satisfaction as well as fosters loyalty, as customers see that a brand truly understands and caters to their preferences.
Optimize Your Entire Operations
Harness the power of customer engagement tools and precise analytics driven by machine learning algorithms. The profound insights enable companies to adapt swiftly, identify areas for improvement, and optimize their operations, ensuring they consistently meet customer expectations while addressing concerns with agility.

Try Omni24, an Omnichannel Customer Engagement Platform

For businesses aiming to remain competitive, growth in the current highly connected world necessitates an omnichannel customer engagement platform. Omni24’s omnichannel approach ensures a seamless customer experience across all touchpoints, including social media, email, chat, and phone, in a world where customers connect with businesses through various channels.

Omni24’s omnichannel customer engagement platform offers businesses the ability to track customer interactions, identify behavioral patterns and personalize marketing efforts, promotions along with other offers. The omnichannel approach ensures efficient customer service, which greatly contributes to customer loyalty and retention, an essential in today’s highly competitive business environment.

Scale Your Conversations with Omni24’s Digital Customer Experience Platform

Omni24’s DCX platform harnesses automation and AI to deliver unified customer experiences across digital channels, while keeping human touch.

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FAQs about Customer Engagement Tools

1.Can customer engagement tools help increase customer loyalty?

Absolutely! Customer engagement tools enable businesses to build stronger relationships with their customers. Offer personalized experiences, timely support, special offers, and rewards, to promote loyalty as well as create a sense of belonging. The tools also help in gathering feedback, addressing issues promptly, and continuously improving the customer experience, which further enhances loyalty.

2.Are customer engagement tools suitable for all types of businesses?

Yes, customer engagement tools are beneficial for businesses of all sizes and across various industries. Whether you are a small business or a multinational corporation, effectively engaging your customers is critical. The tools can be customized to fit the unique needs and goals of different businesses, making them versatile as well as applicable in different contexts.

3.Are there any privacy concerns with using customer engagement tools?

Privacy concerns are always relevant. When implementing customer engagement tools, it is essential to prioritize customer data privacy and ensure compliance with relevant regulations, such as GDPR. Choose tools that have robust security features and provide options for customers to control their data usage.

4.Is customer engagement software suitable for B2C or B2B businesses?

Customer engagement software is valuable for both B2C and B2B businesses. B2C businesses benefit from the ability to deliver personalized experiences and build long-term customer relationships. On the other hand, B2B businesses can leverage customer engagement software to enhance communication with clients, increase customer satisfaction, and improve retention rates.

5.How do I choose the right customer engagement software for my business?

You are required to carefully evaluate your business needs and goals while choosing the right customer engagement software. Consider factors such as the size of your customer base, the channels you use to interact with customers, your budget, along with the scalability and flexibility of the software. It’s also recommended to read reviews and seek recommendations from industry experts to guide your decision.

6.Can customer engagement tools integrate with my existing systems?

Most customer engagement tools offer integrations with other software systems such as CRM platforms or email marketing software. The integrations allow for seamless data transfer and synchronization, ensuring a unified customer experience across different touchpoints. When researching customer engagement tools, check for available integrations that align with your existing systems.

15 Best Customer Engagement Tools for Every Business

Trusted by Leading Brands

Transform Your Customer Service With The Best Customer Engagement Tools

Power Your Omnichannel Communication

Build Your Confidence With Personalization

Industry Leading Automation

Dynamic Data Analytics

What are Customer Engagement Tools?

Comparison Chart for 15 Best of Customer Engagement Tools

Key Features of Customer Engagement Tools

Omnichannel Communication

Automated Messaging

Customer Segmentation

Analytics and Reporting

Social Media Integration

Feedback and Surveys